Agency.com Totally Explained

Everything about Agency Com totally explained

Agency.com is an interactive marketing agency based in New York City with offices worldwide. The company is a part of Omnicom Group Inc.[http://www.hoovers.com/agency.com/--ID company_management--/free-co-samples-index.xhtml?cm_ven=PAID&cm_cat=BUS&cm_pla=LEX&cm_ite=AGENCY.COM](External Link

) Executive Team

Chan Suh - Chairman and CEO

Andy Hobsbawm - Chairman, Europe

Rob Elliott - CFO North America

Kathleen Flynn - President: Chicago

Riccardo Zane - President: New York

Jordan Warren - President: San Francisco Europe

Russell Marsh - Managing Director: London

Colin Hetherington - Managing Director: Dublin

Marc Huijbregts - Managing Director: Amsterdam

Johan Hermans - Managing Director: Brussels

Franco Ricchiuti - Amministratore Delegato: Milan/Rome Asia

Jason Kuperman - Managing Director: Shanghai

Viral Marketing Controversy

A 2006 ad campaign by Agency.com involved an experimental "viral" pitch video for the Subway (restaurant) account uploaded onto YouTube.com. The purpose of the pitch video upload appears to have been an attempt to show Subway Agency.com's online innovation by including a "viral" component in the pitch by documenting the pitch process itself and uploading it for all the world to see, discuss, and pass around. The term, "When we roll, we roll big" was used by an Agency.com employee in the video.
Judged by comments posted on industry blogs like AdRants

, AdWeek Magazine's AdFreak

, Leo Burnett's Fruits of Imagination,

and Iain Tait's Crackunit.com,

the vast majority of industry response to Agency.com’s tactic has been overwhelmingly negative. Many comments on YouTube have also noted that the positive comments that were made by YouTube members who have had accounts that, in many cases, were just hours old, adding to suspicion that the positive “buzz” on the YouTube site was merely Agency.com employees patting themselves on their virtual backs.

Further Information

Get more info on 'Agency Com'.

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